The Midwest Girl (563) 542-8931
A sunlit rack of new arrivals at The Midwest Girl, with a denim jacket and floral midi dress at the front in warm afternoon light through the shop window.
Downtown Dubuque
About us

The story behind The Midwest Girl

A small, edited boutique in Dubuque, Iowa, built on thoughtful service and pieces that feel like you.

Plan your visit
The owner at the counter hand-writing a gift card and wrapping a purchase in cream tissue paper.
Who we are

A small, edited boutique in the heart of Dubuque.

The Midwest Girl is a boutique in downtown Dubuque, Iowa, built around the idea that shopping should feel personal, unhurried, and genuinely enjoyable. We carry a curated mix of new arrivals, apparel, and accessories chosen to work well in real life — pieces that move easily from weekday errands to weekend plans.

Our shop is open Tuesday through Friday, 11 to 6, Saturday from 10 to 5, and by appointment on Sundays. Whether you are browsing the rack, looking for a gift, or scheduling a styling session, we are here to help you find something that feels right.

Good style is not about following trends. It is about finding pieces that make you feel like you.

What we offer

Four ways to shop with us

From everyday wardrobe staples to one-on-one styling and gift cards, everything we do is designed to make your visit feel easy and intentional.

01

New arrivals

Fresh pieces land regularly, so there is always something new to discover on the rack.

02

Apparel & accessories

A curated mix of clothing and finishing touches chosen to work together and wear well.

03

Personal styling

One-on-one appointments to help you find fits, colors, and combinations that feel like you.

04

Gift cards

Gift cards in any amount, wrapped and ready for birthdays, thank-yous, or just-because moments.

A personal styling appointment in progress, with a stylist holding a rust-colored top and a cream cardigan up to a client beside a full-length mirror.
By appointment Tuesday through Sunday, scheduled around your calendar.
How we work

Personal styling, made simple

Personal styling at The Midwest Girl is a one-on-one appointment built around your preferences, your lifestyle, and what you are looking for. We pull pieces in advance, talk through what works, and send you home with outfits you actually want to wear.

Whether you are refreshing your wardrobe, dressing for an event, or shopping for a gift, we are here to make the process feel easy and enjoyable.

What to expect

  • A private, relaxed appointment in the shop
  • Pieces pre-selected based on your style and needs
  • Honest feedback and friendly, pressure-free guidance
Why locals visit

Thoughtful service, curated selection

Locals trust The Midwest Girl because we treat every visit like a conversation, not a transaction. We get to know your style, your schedule, and what you are shopping for, then point you toward pieces that fit.

Curated, not crowded

Every item is chosen with intention, so you can browse without overwhelm.

Personal styling

Book an appointment and we will help you build looks that fit your life.

Flexible hours

Open Tuesday through Saturday, with Sunday appointments available when life gets busy.